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Bullet Writing Examples You Can Swipe

Today,I’ll be showing you how to create bullets so irresistible that will arouse your prospects curiousity to the point that they’ll get your products.But first,let me define what a bullet is in case you don’t know.

A bullet is a statement of fact that contains information that is of much benefit to your reader or prospect.Basically,to create one,you read the material and then for each paragraph(I’m assuming you are creating the bullets for an ebook but it will as well work for other infoproducts such as videos,audios and even physical products) or page,depending on how you want to do it,you create a single sentence that caps up what that paragraph or page is saying in such a way that it delivers some benefits to the reader so much that she will want to get the full scoop.

And you know the only way she can get the full scoop?That’s right-by getting your ebook (or whatever it is you are selling).

Also,you need to know that there are various ways to write bullets.Although I won’t be going into that in details today,I’ll give you some of them.

From AWAI,we have:

1.Revelation bullets

2.Semi-revelation bullets

3.Can’t be done bullets

From Bob Bly,here are 3 ways to write bullets:

1.Use a number

2.Position the opposition as the villian

3.Use an everyday item in a unique way 

And finally from Clayton Makepeace’s “The Screaming Eagle” newsletter,here are 7 ways to write bullets.It actually gives 21,but we’ll cover the rest in some other article.

1.The “how to” bullet

2.The “Secret to” bullet

3.The “Why” bullet

4.The “Right…Wrong” bullet

5.The “What never” bullet

6.The ”If…Then” bullet

7.The “Quickest,Easiest” bullet

By the way,Clayton gives away these bullets in a PDF ebook for free.Simply rush over to www.makepeacetotalpackage.com to grab your copy before it’s too late.

I will cover other methods of writing bullets later.For now,here’s bullet copy I wrote for an ebook called “Twitter Gold Rush” for practice.See how many of the above bullets you can sniff out.

        ü  What exactly is Twitter?

ü  What never to do or you stand the chance of scaring away potential customers. Do it and you’re dead in the waters. Page 4

ü  Should you include a link to an affiliate product in your “thank you” messages? See the answer…on page 18

ü    The simple and easy way to keep growing your list of followers. Page

ü   What never to do… or you stand the chance of appearing to be a spammer…and what to do instead. Page 17

ü  What to put on your site or blog that could create an avalanche of clients for your products and services. Page 4

ü  2 absolutely free applications that show you who you are following and who is following you back in return. You can also use these tools to mass “unfollow” your non-followers at the click of a button. Page 13

ü  Should you target only people in a particular niche as followers or just anybody? The answer will surprise you. Page 5

ü  A website where you can download Twitter themes for free. Page 21

ü  How to upload your customized page design. This gives you a more professional appearance and enables you to beat Twitter’s 140 character limit. PLUS…what you should include on the side of the page…and how to advertise your promotion’s and establish your brand with your Twitter background. Page 23

ü  Do this and you’re sure to be banned by Twitter. Here’s what you should do instead. Page 18

ü  How to instantly get Twitter followers. It’s so easy you’ll wonder why you never thought about it. Page 5

ü  Can’t pack in a lot of info into a 140 character tweet, right? Wrong! Discover how to increase your 140 character “mileage” on page 2

ü  How long should you wait before you “clean house”?See the answer…on page 13

ü  The easiest and quickest way to get clients for your products and services…how many times you should do it…and what your bio should contain to do all the selling for you. You absolutely cannot miss it with this method. Turn to page 16 to find out.

ü  What to do to get someone not following you to follow you. It works almost everytime. Page 11

ü  2 other ways to use Twitter. One of them is by posting a link to your blog. The second is even more powerful…and is another way to get your name out there and enter conversations. Page 17

ü  3 websites where you can have your customized Twitter backgroung designed for you. Page 23

ü  This application acts as an autoresponder, amongst other things, and sends a thank you message to anyone that follows you while simultaneously following them back automatically, saving you the time and effort you would have used to do it manually. Discover the tool…on page 7

ü  The 1 thing you must have so you can take full advantage of your Twitter followers. Without this, you’re simply joking around. Page 4

ü  Why unfollowing people that are not following you will increase your number of followers speedily. Page 11

ü  The 1 exception when you should not unfollow someone not following you yet. It’s one of the best ways to learn and study their approach. Page 14

ü  Twitter allows you to follow only 2000 people. Here’s the secret to going above it. Page 8

ü    The quick, easy and fast way to add followers. And I’m not just talking about followers but a targeted audience.

ü  The indirect way to sell your products and how often you should do it. Go above this and you’ll start losing followers in torrents. Page 16

ü  20 free Twitter applications you can use to send thank you messages…automatically follow people…simultaneously post to various social networking sites through a single click…update Twitter from your Blackberry…discover what people are talking about at any particular minute…find Twitters by topic…post your latest tweets on your WordPress blog…and so much more. Page 21

ü  How many times you should use Twitter in a day to get results and what you should do every time you sign in. Page 15

ü  You already know that if your tweet fails to grab your prospects attention, then there is no show for you. Here are 2 ways to write great tweets. PLUS…the simple way to show people you’re an expert in your field. This method will get prospects dying to get their hands on your products.  Page 17

ü   Use this method to follow a humongous number of followers on other social networking sites…and get them to follow you too. Page 23

ü  A free personalizable radio station where you can establish your expertise…improve your brand awareness…drive targeted traffic to your sites…sell your products and services…and much more. Page 17

Stay tuned for the next edition where we cover even more ways to write bullets and free resources you can read and download online.

January 29, 2009 Posted by copywritingsecrets | Uncategorized | | No Comments Yet