The AIDA Formula

We shall de starting of with what is called AIDA.So what exactly is AIDA?Well,it’s actually an acronym and we shall be going through each of them one by one.So let’s kick off:

ATTENTION(A):The A stands for attention.Your primary aim is to grab the attention of your prospect.Why is this so?Because if you fail to grab the attention of the prospect within the first 5 or 6 seconds,then you’ve lost that prospect.And you know what that means-lost sales.So now you’re wondering how to grab the attention of your prospect.Well,it is through a headline.A headline has many functions which we will go into later.For now,just knw that your headlin must grab your prospect by the eyeball’s and stop them dead in their tracks.It must arouse their uriousity and get them to read the next line…and the next line…and then the next line…and on and on till the end.

INTEREST:You must be able to arouse your prospects interests.One way by which you can do this is by researching the likes and dislikes of your potential prospects,their hot buttons,what turns them on as well as what turns them off,e.t.cAll of these factors must be included and taken into consideration when writing the salesletter.

DESIRE:You must make the prospect to desire your product.Why is this necessary?Because there could be other products that are similar to yours and which may even be better.So why should the prospect buy your own product in such an instance?There are many ways to make your prospects desire your products.Some of them include:

*Through your USP

*Through future pacing

*By showing them how easy it is to use the product.You can do this through screenshots or through a video

We will explore all these and more very soon.

ACTION:The final step in the AIDA is called action.After spelling out all the above to your prospect,you must tell her to take action.And not just any action-you must tell her the action o take.This is called “close to action”.For instance,your call to action could be:

*For more information,call 646-8907-1234

*To order,click here

*To order,you can call us on (insert phone number),print out the order form,fill it and send it to us with your enclosed check,or you can pay with Paypal or by credit card

You get the picture right?Good!All of the above will be explored in details.For now,I want you to know that these are the basic things that should be in your salesletter.We’ll continue from here in the next lesson. 

      

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