Introduction:What is Copywriting?

For people that are Internet Marketers,the word Copywriting will be no strange word.However,for the sake of those that are not in the internet marketing field or have never heard the word before,I’ll define it.Copywriting is simply the process of writing words that persuade people to do your bidding.It could be to buy an information product such as an eBook or a software,or to sign up for your ezine or anything else that you want.As Claude Hopkins put it,Copywriting is simply “Salesmanship in print”.

In other words,copywriting is simply the process of using words to sell your products and services.”Why do I need to use words?”Because online,it is words that sell.This is not to say that you should not put a picture of your product or service on your salespage.However,if all you put on your salespage is just a picture and a poor description of your product or service,you can be sure that it will be a total flop.

A person that writes salesletters is known as a copwriter. 

So you must learn how to write copy.And not just anyhow copy but killer copy-copy that when your prospect read it,she will be swept of her feet and have no hesitation whatsoever to buy your product or service.

And that is what this blog is all about-to teach and show you the process that is involved in crafting a winning salesletter.You must also know that there are various types of copywriting.Some of them include:

1.Webcopy:This is basically a salespage hosted on your website.It is also known as a salesletter.

2.Press release copywriting

3.Radio copywriting

4.Television copywriting

These are just some of them.This blog will however focus on webcopy and press release copywriting.Some of the things we shall be covering include:

1.The basic structure of a salesletter

2.How to create killer headlines

3.How to craft irresistible bullets

4.Different types of guarantees you can use

5.Creating your unique selling proposition

6.How to get copywriting clients

7.Useful books and websites on copywriting

And lots more.

Before long,you too will become a promising copywriter.Thanks and welcome onboard.     

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